Have you ever kept tweaking something — your pitch, your sales deck, your messaging — until it felt just right… and then crickets?

 
Let’s be honest—sales doesn’t always feel great. For a lot of business owners, just hearing the word brings up a mix of pressure, performance, and that awkward dance of trying to “close” someone before they lose interest.

But what if sales wasn’t about closing at all?What if it started with care—before the pitch, before the product,…

Have you ever been in a conversation where someone made you feel like the only…

 
Building meaningful connections in business isn’t just about collecting contacts—it’s about forming relationships that truly support your growth. Think about it: relationships are more than just interactions—they're strategic assets. The more you invest in building and maintaining them, the more they can open doors to new opportunities, foster collaboration, and drive long-term success.

It’s easy to…

 
In the realm of business, first impressions are pivotal. Whether you're connecting with a potential client, collaborator, or mentor, the way you introduce yourself can set the stage for fruitful relationships. Crafting a clear and strategic introduction is not just about making an impression—it's about laying the foundation for meaningful connections that drive growth.

You’re One Relationship Away: Reframing Relationships as Business AssetsIn the fast-paced world of entrepreneurship, it's easy to get caught up in metrics—sales figures, conversion rates, and profit margins. Yet, one of the most undervalued assets in business isn't found on a balance sheet: relationships.

The Hidden ROI of RelationshipsWhile traditional ROI focuses on financial returns, "Relationship…

Leadership is often associated with extroverted traits in today's fast-paced business environment. However, as an introvert, you possess unique skills that can propel you to become an influential leader. This

For many small business owners, customer referrals serve as an indispensable engine of growth. Referred clients often arrive pre-qualified and are more likely to convert into sales. As such, it's crucial for businesses to optimize strategies for encouraging these referrals. This article aims to…

If you ask the general public, you may hear suggestions that 50-90% of businesses fail in their first year. According to the US Bureau of Labor Statistics (BLS), however, those estimates are inaccurate. In fact, business failure/success numbers have been pretty consistent since the 1990s:  

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Now that we’re all Zoom and online meeting experts, you may be wondering whether business networking is better in person or virtual. There were definite advantages to meeting virtually when we needed it. Primarily, we saved time and gas by not having to travel anywhere or deal with traffic. And for most people, “Zoom” attire…

At this point, if you’ve read part 1 and part 2

Are you curious about how Commerce Connections started and what its purpose is? In part 1 of our series, we went back to 2012 to discover the story behind Commerce Connections. We learned Daniel Rothrock,…

 Are you curious about how Commerce Connections started and what its purpose is? If you’re searching for a way to grow your business, knowing this information can help you decide whether your time and money…

Comedian and actor Jerry Seinfeld once said, “I saw a study that said speaking in front of a crowd is considered the number one fear of the average person. Number two was death. This means if you have to be at a funeral, the average person would rather be in the casket than doing the…

In our last blog, we shared 5 tips on how to create your 30-second commercial for your business. Today, we’re going to look at creative ways to keep your commercials interesting.

There are key elements you’ll still use like your name, business name, and tag line. And you want to continue to practice…