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Why “Selling is Serving” Might Be the Most Human Sales Strategy You’ll Ever Use

 
Let’s be honest—sales doesn’t always feel great. For a lot of business owners, just hearing the word brings up a mix of pressure, performance, and that awkward dance of trying to “close” someone before they lose interest.

But what if sales wasn’t about closing at all?What if it started with care—before the pitch, before the product,…

Building Meaningful Connections: Strategies for Lasting Relationship ROI

 
Building meaningful connections in business isn’t just about collecting contacts—it’s about forming relationships that truly support your growth. Think about it: relationships are more than just interactions—they're strategic assets. The more you invest in building and maintaining them, the more they can open doors to new opportunities, foster collaboration, and drive long-term success.

It’s easy to…

The Anatomy of a Powerful Introduction: Clarity, Confidence, and Strategy in Networking

 
In the realm of business, first impressions are pivotal. Whether you're connecting with a potential client, collaborator, or mentor, the way you introduce yourself can set the stage for fruitful relationships. Crafting a clear and strategic introduction is not just about making an impression—it's about laying the foundation for meaningful connections that drive growth.

You’re One Relationship Away: Reframing Relationships as Business Assets

 

You’re One Relationship Away: Reframing Relationships as Business AssetsIn the fast-paced world of entrepreneurship, it's easy to get caught up in metrics—sales figures, conversion rates, and profit margins. Yet, one of the most undervalued assets in business isn't found on a balance sheet: relationships.

The Hidden ROI of RelationshipsWhile traditional ROI focuses on financial returns, "Relationship…

Unlocking the Potential of Customer Referrals in Small Businesses

 

For many small business owners, customer referrals serve as an indispensable engine of growth. Referred clients often arrive pre-qualified and are more likely to convert into sales. As such, it's crucial for businesses to optimize strategies for encouraging these referrals. This article aims to…

How to Keep Your Business From Failing – August 2022

 

If you ask the general public, you may hear suggestions that 50-90% of businesses fail in their first year. According to the US Bureau of Labor Statistics (BLS), however, those estimates are inaccurate. In fact, business failure/success numbers have been pretty consistent since the 1990s:  

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Business Networking – In Person or Virtual?

Now that we’re all Zoom and online meeting experts, you may be wondering whether business networking is better in person or virtual. There were definite advantages to meeting virtually when we needed it. Primarily, we saved time and gas by not having to travel anywhere or deal with traffic. And for most people, “Zoom” attire…

TIPS TO OVERCOME FEAR OF PUBLIC SPEAKING

 

Comedian and actor Jerry Seinfeld once said, “I saw a study that said speaking in front of a crowd is considered the number one fear of the average person. Number two was death. This means if you have to be at a funeral, the average person would rather be in the casket than doing the…

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